The Collective

Eric Liedtke

After 25+ years at Adidas that culminated with being the brands’ Global Brand Manager, Eric left to create a brand with the end in mind. “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”

In his day to day, Eric is the face of the brand. He is in charge of securing large scale investments and representing the brand from an executive level.

Buy Now! The Shopping Conspiracy, a new documentary written and directed by News & Documentary Emmy Award nominee Nic Stacey, Eric talks about the problems in fashion and shows how to be a positive player in this world. 

While we’re all being encouraged to quench a bottomless thirst for more stuff, it’s the future generations and our environment that end up paying the price.