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The Collective

Eric Liedtke

After 25+ years at Adidas that culminated with being the brands’ Global Brand Manager, Eric left to create a brand with the end in mind. “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”

In his day to day, Eric is the face of the brand. He is in charge of securing large scale investments and representing the brand from an executive level.