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Always Remember Tee

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Regular price
$60.00 USD
Regular price
Sale price
$60.00 USD
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Life moves pretty fast sometimes. 

The message to stop and smell the roses comes from the brain of non-stop Portland multi-hyphenate designer, father, collector, trail-runner and DJ, Matthew Vu. Matt’s work was composed to read from multiple standpoints, both wearer and viewer, representing the variety of Portland perspectives. Our super lux cotton tee is made in the USA, from the Carolinas cotton and with a modern relaxed fit.

The Ingredients

8oz Interlock Cotton Fabric

The Details

Front and back graphic hits
Oversized fit
Zero plastic

The Innovation

Our collab graphics are printed with a waste reducing direct-to-garment method using plastisol-free water-born inks.

Every bit of this shirt, from fabric to label to sewing thread is made from plants and will decompose naturally at the end of its useful life.

Matt Vu

Matt, a designer, dad and DJ, spent his childhood surrounded by the creative influences of North East Portland and his designs often stem from those personal experiences. Currently working for The North Face, his decade long career also includes stints at Jordan and Nike ACG.

Thoughtfully created to be readable by both viewer and wearer, Matt’s Smell The Roses Tee is inspired by this City of Roses we call home. What better message than to stop and smell them? Like UNLESS, he’s passionate about making recyclability a pillar of existence.

Portland Story

Inspired by our hometown and its people, this collection harnesses the self-expression, inclusivity and creativity of Portland. Curated by Franke Cooke, each collaborator designed a limited edition UNLESS product representing parts of themselves and how they’re influenced by the city they live in.

Shop collab